The concept as you can see below is self explanatory and therefore clear to the homeowner. We experimented and edited some of the letters to create a house effect. There is a circle effect behind the 'services' and this depicts the 'bonded bead insulation' which is a popular insulating method used by Complete Insulation. The colour blocks also create a layer or sandwich effect. This identity needed to be bold and strong, we chose two strong and contrasting colours. We also chose a bold font which gives a solid feel.
As with many projects, we work with marketing colleagues when it comes to taglines. We were delighted with the end result 'Saving you more from roof to floor'.
Once the identity was completed we designed double sided A5 flyers. We worked closely with our marketing colleague who wrote the copy for the flyers. The bullet points in this also translated easily and consistently to the stationery suite and 20ft trucks.
