Following a meeting to discuss the brief and objectives for this new brand we researched the competition and brainstormed concepts depicting drains and the service provided.
The final concept symbolises the use of high pressure jetting equipment which clears most blockages. The jetting nozzles clean and clear the inside of the pipes. By removing the blockage in this way it also helps to prevent blockages in the future. High pressure water jetting involves feeding a hose down a pipe which has a jet attached to the top of it. Working with the ECOJET team we also finalised the very simple tagline of 'Drain Services'.
The green corporate colour was an important aspect of the brief from the start as the vans and trucks were sprayed in this eye-popping green which really grabs attention when they are out and about. We chose the complimentary colours white and dark grey.
Once the brand concept was illustrated and signed off we also designed the brand to work on a green and black background. This means it is flexible to use going forward and stands out depending on how and where it is used.
We also designed the business cards with bullet points on the back and the van signage. Keep an eye out for the vans on the road as they really stand out.
