We were delighted to work with the Shannon-based CREGG Logistics on their new corporate brochure recently. CREGG Logistics offers a very wide and varied service to their clients, and we needed to communicate this information very clearly.
We made a few small tweaks to their logo and we carried their established corporate colours through the brochure. Using the 8-page A4 brochure format, we kept the cover very clean in style and incorporated CREGG Logistics’ strong brand colours on the reverse. We experimented with cover layouts and decided to work the corporate identity shape into the cover with the inclusion of a photo that was taken as part of the recent onsite photo shoot. We also printed the front and back cover with a SPOT UV on the main image shapes. This gives a shiny, gloss effect and lifts the images to further contrast with the matt finish around them.
CREGG Logistics’ corporate colours and shapes are worked into the inner pages of the brochure. Content, as always, is crucial and the pages are divided into specific, well thought-out sections. The centre-fold is perfect to demonstrate their full range of tailored, client-focused services, and we designed the infographic to cleanly and easily communicate their twelve services. Depending on their requirements, CREGG Logistics’ clients can choose the services relevant to themselves, and this makes CREGG Logistics a very flexible strategic partner. We integrated a mix of new onsite photography and relevant stock photos throughout the brochure.
This brochure is available in printed format and also as a .pdf, which CREGG Logistics can conveniently send via email. We also designed a new PowerPoint presentation for the company, incorporating their new corporate style with their specific content.