ABREL
Global Semiconductor Industry
Corporate Rebranding for a professional and consistent look and feel
Brand Strategy | Brand Identity | Signage | Burn-in Testing systems | Social Media | PowerPoint Design | Exhibition
About the Company
Established in 1995, Abrel Products Ltd, based in Limerick, Ireland is a privately owned, independent Irish company. They are a global leader and the preferred Burn-In supplier with a worldwide network of customers throughout the Semiconductor industry.
They are specialists and experts, focused on their niche Burn-In Solutions. They provide inhouse, full turnkey solutions from design to delivery for engineers, providing high-temperature life testing of products. They offer specialist services from sockets to systems. The company designs and manufactures products for the reliability testing of Semiconductor components.
Our Rebranding Work Included:
- Brand Strategy
- Brand Identity
- Signage
- Product ReBranding
- Stationery
- PowerPoint templates for the Sales team
- Digital Rebranding
- Consistent internal and external branded documents
- Brand Audit
“Since the company began almost 30 years ago, the Abrel brand had become stale and disconnected from our business so we decided a complete revamp was needed. We tasked Louise from Blink Design with guiding and driving a rebrand project from start to finish. She started with an in-depth review of our brand identity which helped identify inconsistencies and gaps. This led us step-by-step to a new look Abrel brand. The new brand embodies the company’s core strength (burn-in engineering expertise), and it highlights the company’s evolution from products to custom solutions. A detailed set of brand guidelines and artwork for associated sub brands ensures that the brand is applied consistently across all facets of our business.
Thanks to Louise we now have a brand that looks professional and contemporary, and one that is fully aligned with our company goals. It reinforces Abrel’s position as a trusted burn-in partner to many of the world’s leading semiconductor companies.”
Helen Stapleton, Technical Sales
Abrel
The Impact:
The new brand identity reflects the evolution of the business from Abrel Products Ltd. to Abrel – a more confident, streamlined name for a company with a growing global presence in the semiconductor sector.
Over time, Abrel had evolved from primarily supplying products to a 50/50 offering across engineering and production. The new identity was developed to reflect this shift, positioning the company as a specialist technical partner with both manufacturing capability and engineering expertise.
A key challenge was the lack of consistency across the existing brand, including multiple logo versions, colour variations, typefaces and internal applications. The new brand guidelines created a clear framework for consistent implementation across departments, products, signage, stationery, digital assets and customer-facing touchpoints.
The result is a clearer, more professional and more cohesive visual identity that better reflects Abrel’s technical expertise, business maturity and role within the global semiconductor supply chain.