Global Semiconductor Industry

Corporate Rebranding for a professional and consistent look and feel

Brand Strategy, Brand Identity, Signage, Burn-in Testing systems, Social Media, PowerPoint Design, Exhibition

About the Company

Established in 1995, Abrel Products Ltd, based in Limerick, Ireland is a privately owned, independent Irish company. They are a global leader and the preferred Burn-In supplier with a worldwide network of customers throughout the Semiconductor industry.

They are specialists and experts, focused on their niche Burn-In Solutions. They provide inhouse, full turnkey solutions from design to delivery for engineers, providing high-temperature life testing of products. They offer specialist services from sockets to systems. The company designs and manufactures products for the reliability testing of Semiconductor components.

Our Rebranding Work Includes:

  • Brand Strategy
  • Brand Identity
  • Signage
  • Product ReBranding
  • Stationery
  • PowerPoint templates for the Sales team
  • Digital Rebranding
  • Exhibition
  • Consistent internal and external branded documents
  • Brand Audit

“Since the company began almost 30 years ago, the Abrel brand had become stale and disconnected from our business so we decided a complete revamp was needed. We tasked Louise from Blink Design with guiding and driving a rebrand project from start to finish. She started with an in-depth review of our brand identity which helped identify inconsistencies and gaps. This led us step-by-step to a new look Abrel brand. The new brand embodies the company’s core strength (burn-in engineering expertise), and it highlights the company’s evolution from products to custom solutions. A detailed set of brand guidelines and artwork for associated sub brands ensures that the brand is applied consistently across all facets of our business.
Thanks to Louise we now have a brand that looks professional and contemporary, and one that is fully aligned with our company goals. It reinforces Abrel’s position as a trusted burn-in partner to many of the world’s leading semiconductor companies.”

Helen Stapleton, Technical Sales

The Impact:

The new brand identity reflects the evolution of the business formerly known as ‘Abrel Products Ltd’.

Rebranding simply as ‘Abrel’, the new logomark reflects how over the years, Abrel has evolved from mainly supplying products to a 50/50 spread across engineering and production.

The other big challenge was the lack of consistency including multiple logo versions, colours, fonts, etc. The implementation of the brand guidelines and it’s rebranding was critical for consistency across all inhouse departments, products and touch points.