I decided to write a blog on this topic as it is an issue I come across on a regular basis unfortunately! Very often when we work with a client – in particular a new Client, we need to get our hands on their brand identity or logo artwork. This is imperative for brand consistency going forward. If we feel that their logo does not represent their current business, looks dated or doesn’t engage with their target market, we...

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I was over the moon to receive my new Pantone Plus Series guides for coated and uncoated paper. It was like Christmas morning here in the office. It really is the little things! It’s very exciting for graphic designers, printers and Clients across the board as Pantone have added 112 new colours. These are easy to find at the very front of the guides and include eight inspiring new ranges. See the photo attached…are...

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We were very fortunate that we got tickets for the second U2 Dublin concert last night. We were really looking forward to this and we expected it to be fantastic but it completely blew us both away! Aside from the music and just being there at one of their Dublin concerts, I of course could not wait to see how the graphics were going to work, positioning wise, where they would be and how they would look? Would there be one main desig...

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This November will mark our 14th year in business so having had a good think about our own corporate identity we felt it was a great opportunity to strip back to the foundation of what Blink Design™ represents. Like we do for all our clients, we looked at how our brand communicates visually. It is well over a decade since the brand was first designed, and like a lot of established brands, we felt we needed a bit of a rev...

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